If good design and effective programming is the body of a website, then content is its soul. Without good content a website cannot survive for long, and that is why they say content is king. Website content is a visitor magnet – it informs, educates and entertains your website’s visitor and has the power to make the visitor buy from your website and recommend it to his friends.
The Internet is a viral marketplace, abuzz with activity. And, once, your website’s name begins spreading, you can be rest assured that there will be no let up of traffic hanging around to catch a glimpse of your website. As traffic grows, your sales increase. If you are looking for more eyeballs, not sales, then you will find it easy to get them by publishing entertaining and informative content. The bottom line is: more traffic equals more revenue, and more revenue translates to more profits.
Do you know that strategically planned good content can make your website the search engines’ favorite? Here’s how: When important keywords and key phrases are cleverly woven into some great content, then such content begins getting noticed by the search engines because search engines are meant to hunt for these search terms (keywords). The minute they pick up consistent and quality content, their search algorithm hoists the website to the top of the search engine page results, and history follows.
However, many website owners get carried away by these keywords and keyphrases and get their content stuffed by them. The results are disastrous – the search engines’ algorithm picks up this overuse of keywords and flags the site. Consequently, the website’s rankings drop down and it is nowhere to be found in the initial search engine results pages. So, it is important to place good quality content that features a reasonable percentage (say, 2-3% works fine) of keywords and keyphrases.
Many website owners are just too busy to author content for their own websites. Such website owners must hire professional copywriters to author their content. Professional writers are available all over the Internet – website owners may choose to pick them up from freelance websites or from writing bureaus. The website owner must also keep in mind that writing is an art and is perfected only after many years of practice, and so, these website owners must not attempt to write content themselves, else, it may have an adverse effect on their website. The good news is that it does not take much to hire a professional writer – many writers who frequent freelance websites typically charge between $15 and $25 for a small article, and that’s a small price to pay for good copy.
Professional writers can deftly write quality material that gets noticed by search engines. More importantly, they feed the website with informative and interesting articles that are fully geared to entice visitors. So, apart from great search engine rankings, professional writers can bring you the traffic too!
Professional writers have years of experience to back them up. They can write in any style – formal, snappy, narrative, descriptive, humorous, and the like – and they can build in a certain writing style into your website, which in turn will give your website a lot of character.
The Internet has made the world a smaller place and it is not necessary that you have to physically meet the writer and explain him your requirements. Many talented writers from all over the world frequent freelance websites and on websites that feature teams of writers – all you have to do is land up on such websites and ask for quotes!
Professional writers also proofread and copyedit their work before submission and you are guaranteed a quality output. So, when it comes to writing content for your website, do not cringe and try to save money – go for a professional writer and watch your traffic grow.
