Make Money Online PPC The Four C’s Of PPC (CTR, CPC, CPA And CR)

The Four C’s Of PPC (CTR, CPC, CPA And CR)

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There are four main factors to consider when it comes to PPC: CTR, CPC, CPA, and CR. Let’s take a look at each of these factors in turn.

CTR

CTR, or click-through rate, is the percentage of people who see your ad and then click on it. It’s important to have a high CTR, as it means you’re getting more people to click on your ad and therefore more people to your site. You can improve your CTR by making sure your ad is well-written and relevant to your target audience, and by using effective keywords.

CPC

CPC, or cost-per-click, is how much you’re paying for each click on your ad. It’s important to keep your CPC as low as possible, as this will help you to keep your advertising costs down. You can do this by targeting the right audience, using effective keywords, and creating a well-designed ad.

CPA

CPA, or cost-per-acquisition, is how much you’re paying for each conversion (such as a sale or a lead). It’s important to keep your CPA as low as possible, as this will help you to make a profit from your PPC campaigns. You can do this by targeting the right audience, using effective keywords, and creating a well-designed ad.

CR

CR, or conversion rate, is the percentage of people who click on your ad and then convert (such as buy something or sign up for a service). It’s important to have a high CR, as this means you’re getting more conversions from your PPC campaigns. You can improve your CR by making sure your ad is well-written and relevant to your target audience, and by using effective keywords.

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