Press release marketing is another invaluable source of traffic which you can’t overlook as it brings in both traffic and link juice. Writing a press release is somewhat of an art and publicists and other PR people painstakingly invest a great deal of time getting the copy just right.
The purpose of writing a press release from a webmaster stand point is to acquaint people with your website, letting them know what it is that you do and why they need to care about you. You can use a release as a forum for promoting a product if you have one, as well.
When writing a press release, make sure that you have something worth writing about. Even the most mundane website niches can be presented as such if you put a little thought into it.
There are plenty of free sites for submission as well as a lot of premium ones. Generally the difference between the free and paid options is that the premium options give you more features such as being able to use video, images, and anchor text which can be worth it if the submission site is of a high PR and authority.
Free Press Release(.com)
This is a good site to submit your first release to. It is run by WordPress, so you actually create your own login name and password as a guest author through their WordPress page, then you make your submission just as if you were writing a post on your own blog within WordPress.
Note that this is a different site from the first site. It’s also free but it offers a premium option where you can include video, anchor text, and a few other features. The format of this site is more like an article directory when it comes to submitting. Whenever I submit a free submission here, they track how many views you get to your release and I’ll typically find that I’ll get a few dozen views in the first couple of hours alone; so it’s definitely worth your time.
Getting indexed on PRWeb can get you a great deal of powerful link juice to your site. It’s pricey, but it is definitely a wise investment for your site and should pay you back if you’ve monetized your site correctly.
There are plenty of other free and premium sites, so do a quick Google search to find more options.