As cell phone use increases, so does the importance of mobile engagement. Unlike print marketing, which is limited in its engagement potential, mobile marketing presents a whole new world for marketers. You can build websites, apps, programs and many other digital wonders that really engage your audience, building up a brand and improving customer loyalty. Here are some of the major benefits of participating in mobile engagement.
Immediate Results
According to many studies, using mobile marketing presents faster results than print marketing. This is because customers feel engaged, and an engaged customer is much more willing to buy. At the same time, if the campaign fails, you can easily look at the data and find out why it failed, making it easier to field test new marketing.
Improved Data
Knowing what customers think about your marketing is the best way to succeed in this field. If you don’t know what people like or don’t like, then it can take a long time to really gear advertisements to your customers. With mobile marketing, you can easily collect and judge information.
Most mobile marketing methods will show you exactly how many people opened the text, QR code or app, along with what they did after opening it. This will show you what works and what doesn’t, so you can improve the message.
Improved Customer Loyalty
People love being engaged, and they often base buying decisions on just how engaged they were. With mobile engagement marketing, you can easily satisfy this need. Whether you use a strictly business-based app, or if you make something a little silly and entertaining, both can improve customer loyalty.
Viral Marketing
Going viral with brochures and postcards is a little difficult and never really works out. However, going viral with a mobile marketing campaign is much easier. People can quickly share good mobile apps or texts with each other, which improves your marketing spread. When you go viral, you can easily reach a much larger audience than usual, which improves conversions and traffic.
Segment Market
Marketing to your existing customers should be different than marketing to new ones. You want existing customers to feel appreciated, because they are often easier to convert than new customers. With mobile engagement marketing, you can easily segment your marketing between these two types of customers, which makes it easier for you to grow your business and cater to people who already buy from you.
Conclusion
Mobile engagement is very important, especially since cell phone usage increases every year. This type of marketing is very easy to perform, plus you get much more information than with print marketing. Even if the campaign fails, you can easily find out why and you can fine-tune your marketing until it works.
