Make Money Online ADVERTISING The Basics of Facebook Advertising

The Basics of Facebook Advertising

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To help us understand the basics of Facebook advertising, I have invited Ann Kristine Peñaredondo, Facebook Marketing Strategist and Podcaster. Our topic will be The Basics of Running a Facebook Ad.

This will be a very detailed and comprehensive discussion so hope you take down notes and really get to join us. Hope you enjoy watching this episode on the basics of Facebook Advertising.

For more videos like this, I hope you can follow visit my channel from Tuesdays to Fridays! 🙂

Summary:
0:00 GTV’s introduction and why we need to learn the basics of Facebook Advertising
2:48 Who is Ann and what she does as Facebook Marketing Strategist
5:44 How Ann started with Facebook Ads
11:42 Why Facebook Ads? What’s in it for you?
12:14 Why Facebook Ads? 1. Facebook is still the most used social media platform (Philippines)
14:05 Why Facebook Ads? 2. Facebook is highly effective
15:41 Why Facebook Ads? 3. Easy to Set-Up
16:19 Why Facebook Ads? 4. You can reach your ideal audience easily
20:18 What do you want to achieve with your Business? (Before you do your first campaign)
23:17 Two Stories to help you be clear on your objective in doing Facebook ads
27:38 Boost post can’t meet all business objectives
29:27 Facebook has a campaign objective to help you reach any business goal: Awareness, Consideration, Conversion
30:42 Five Common Types of Campaign Objectives
31:15 Facebook Campaign Objective: Raise Brand Awareness
33:18 Facebook Campaign Objective: Generate Leads
35:26 Facebook Campaign Objective: Increase Local Sales
42:50 Facebook Campaign Objective: Drive Online Sales
44:56 Facebook Campaign Objective: Promote Your App
47:49 Campaign, Ad Set and Ad Structure on Facebook
48:48 What is a Campaign? (Objective)
51:12 What is an Ad Set?
54:47 What is an Ad?
57:43 Why you need to just try it?
1:00:30 How to connect with Ann?

Thank you so much!
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