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We see it all the time, paid ad campaigns turn into muddled messes because they’re just not being handled the RIGHT way. Are you letting your Pay-Per-Click campaign be mismanaged by your agency?
In this video, Mark Homer outlines the 7 things you need to look out for to keep your paid advertising campaign working the way it should. PPC can be a great tool to add to your holistic marketing strategy, but it can quickly go downhill if those clicks you’re paying for aren’t turning into clients.
Leads are great, but the wrong leads can be worse than no leads at all. So, learn how to stop paying for the wrong leads and how to use pay-per-click to improve your SEO.
Let PPC lead your hunt for keywords for your search engine optimization campaigns.
00:00 – Intro
00:30 – About PPC (Pay Per Click)
02:38 – 7 Signs of Mismanaged PPC Campaigns
02:47 – Cost-Per-Lead
04:30 – Tracking Your Metrics
07:04 – Your Agency’s Activity
08:55 – PPC Traffic to Your Home Page?
09:56 – Optimizing and Bidding on Keywords
11:20 – “Always Be Testing”
12:30 – Google Ad Extensions
14:29 – GNGF Can Help
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PUTTING THE LAW FIRM BACK IN LAW FIRM MARKETING
GNGF—or Get Noticed Get Found—strives to put the Law Firm back in Law Firm Marketing
We are a full-service marketing agency that has only worked with law firms across the U.S. for over seven years.
We believe that you cannot have long-term success in your law firm business unless you are involved in the marketing process. That means full transparency from your legal marketing agency about what they’re doing for you, in addition to collaboration with the law firm.
The most successful GNGF client is not looking to just throw money over the wall and magically appear at the top of the search engines.
Our best clients want to work with us on their law firm business goals and map those to yearly marketing goals.
They communicate with us during regular calls to have transparent conversations about how we are meeting the goals. And yes, sometimes, when the goals are not being hit, diving into the why and what needs to be adjusted.
Our most successful clients understand that while we can take a lot of the marketing tasks off of their plate, they still need to be involved in strategy, branding, and content marketing ideation and approval.
While we provide general marketing consulting for law firms, including law firm branding, we provide full-service task execution on all things digital: websites, content marketing, SEO, Google Adwords, social media strategy, and more.
OUR CORE PURPOSE: TO EDUCATE AND EMPOWER LAWYERS TO GROW THEIR BUSINESS
We believe that an education-first approach is best when we are working with lawyers to grow a law practice with techniques that are not taught in law school, such as marketing, technology, intake process, social media, practice management software, and more.
We have boiled down our years of experience into a methodology of success in law firm marketing called The GNGF Way.
We are dedicated to educating the legal industry about marketing, whether it is through a free consultation call, or presenting CLEs and presentations at legal events.
We understand that many lawyers enjoy the business and marketing side of running a law practice, so we created education offerings, tools, and services to help these “DIY-ers” too. Through our popular blog, best-selling book, GNGF-Live Q&A sessions on Facebook, or our Legal Marketing Community — we want to help law firms of all sizes grow their business.
The way each of our team members works with our clients is represented in our core values:
• Grit: persist with purpose and finish strong
• Empathy: respect, support, and care for each other and our clients
• Transparency: Communicate openly, even when it’s tough
• Integrity: Do the right thing, always
• Drive: Don’t fear failure and strive to grow
We feel these core values have led to GNGF winning many awards, including but not limited to the BBB Torch Award for marketplace ethics, Cincinnati’s Best Place to Work, and American Marketing Association Pinnacle award.
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Grow your Google Ads ROIs Over 200% with our free PPC guide
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Interested in going deeper? Get the book that explains it all!
Online Law Practice Strategies: How to Turn Clicks Into Clients –
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#GetNoticedGetFound #LawFirmMarketing #LawFirmGoals
This video is about the pitfalls to watch out for in your paid advertising campaign.
