Tag: Strategy (Award Discipline)

Crafting an Effective Mobile Marketing Strategy: XueMingLuo & MichelleAndrews

Crafting an Effective Mobile Marketing Strategy: XueMingLuo & MichelleAndrewsCrafting an Effective Mobile Marketing Strategy: XueMingLuo & MichelleAndrews

Xueming Luo + Michelle Andrews, Temple University, Fox School of Business Mobile Targeting: Technologies and Marketing Strategies.

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