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“Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make during the process of bringing a product or service to market. A
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An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: When it comes to promoting products, businesses have two general strategies at their disposal. These strategies are
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CONTENT We’re Yaapoo – a different kind of social media platform. At Yaapoo we believe you should benefit from the content you create – whether you have one follower or