Topic Clusters Over Keywords: It's the End of SEO (As We Know It) – INBOUND 2017 SessionTopic Clusters Over Keywords: It's the End of SEO (As We Know It) – INBOUND 2017 Session
When you think of optimizing a website or page for search, what comes to mind? Keywords. Backlinks. Anchor text. But SEO is changing rapidly, and this approach just doesn’t cut