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Online Advertising and its Malcontents with IAB’s Randall RothenbergOnline Advertising and its Malcontents with IAB’s Randall Rothenberg

Anthony Ha sits down with Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, to discuss how ad blocking extorts publishers, along with online advertising trends, including VR. Subscribe

Content Marketing Page + Responsive Ads Edge-to-Edge formatContent Marketing Page + Responsive Ads Edge-to-Edge format

Here is an example of the use of a Responsive HTML5 Fluid ad unit in a sponsored content page by P&G Olay

Mobile Marketing Panel 2013 – Charlie Hunter – Schyff, Telefonica Digital.Mobile Marketing Panel 2013 – Charlie Hunter – Schyff, Telefonica Digital.

For more exclusive videos: Charlie Hunter-Shyff, Head of Sales Effectiveness talks us through the strategy he employs at Telefonica Digital to improve advertising effectiveness. He talks through their methods of