Short Path to Success
Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand side platform (DSP).
[ Learn more at TheSearchMonitor.com ] The data is finally here! Advertising performance data from the holidays is available and it is eye-opening to see the strategies advertisers used to
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This introductory video kicks off the Display Advertising portion of Market Motive’s Digital Marketing Foundations course.
20 minute video covering the basics of display advertising and how display advertising is bought and sold, includes an overview of key vendors and concepts …