Short Path to Success
Artificial intelligence may help you create your marketing, but it still needs to have a human touch to resonate with audiences. Speaker Sean Gardner explains how A.I., marketing, and storytelling
When marketers send messages on digital platforms, they want to know how many people actually see the message, so they often pay in terms of the number of “impressions” a
Many marketers make the mistake of thinking they know their audiences when they really don’t, particularly if they’re separated by resellers (e.g., wholesalers or retailers) or by agents (such as
Is content creation tactical or strategic? Most marketers treat content creation as a tactical concern rather than as a strategic component of their marketing planning. This practice stems from the
Marketers segment their customers, but how and why? When marketers sell their products, they know that each customer values a product or service in a slightly different way. One person
The 4 P’s of Marketing were developed, way back in 1960 by Jerome McCarthy, as a way to give structure to what was then being called the Marketing Mix, which
There is no one true secret to SEO, but there are a number of best practices that will help your website rank higher in search engine results pages (SERPs). In
In this Marketing Minute, we discuss the importance of mobile marketing and how it can help your business reach its target audience. Mobile marketing is one of the most effective
Britney Muller, Senior SEO Scientist at Moz, tells how she built her SEO career from scratch, and how you can do the same if you have curiosity and drive.