Email can help you spread the word about your brand, products, and services by sharing valuable resources, educational content, news and updates and more with subscribers.
You should also align your email content and design with your brand identity to create brand awareness.
Generate website traffic
Email is an excellent way to drive more traffic to your website. You can share snippets of recent articles and take interested subscribers to read the full versions on your blog. Or, add calls-to-action to your promotional emails that take subscribers to your landing pages and sales pages to learn more about your products.
