Solo Ads Case Study PART 1 – Affiliate Email Marketing Case Study/Challenge [DAYS 2 – 15]

You’ve been approached by an affiliate marketer who wants to promote a new product to your list. They’re offering you a solo ad – an email blast to your list promoting their product. But there’s a catch…

This new product is an email marketing course that promises to show people how to make money by building an email list and selling products to that list.

The affiliate marketer says that if you agree to send the solo ad to your list, they’ll give you a generous commission on every sale.

You’re tempted, but you’re not sure. You don’t want to promote a product that could potentially scam your subscribers. But you also don’t want to miss out on a commission that could potentially make you a lot of money.

What should you do?

In this case study, we’ll follow one affiliate marketer as they go through the process of deciding whether or not to promote the email marketing course through a solo ad. We’ll see the pros and cons of both sides and ultimately, the decision they make.

PART 1 – THE AFFILIATE MARKETER’S PERSPECTIVE [DAYS 2-5]

The affiliate marketer has been approached by the product owner and given the offer to promote the email marketing course through a solo ad. They’re tempted by the offer of a generous commission, but they’re also aware of the potential risks. If the product is a scam, it could reflect badly on them and their reputation.

On day 2, they decide to do some research on the product and the creator. They read reviews, watch YouTube videos and even sign up for the course themselves so they can see what it’s all about. By day 5, they’re convinced that the email marketing course is legitimate and could be very beneficial for their subscribers. They decide to go ahead with promoting it through a solo ad campaign.

PART 2 – THE SOLO AD CAMPAIGN [DAYS 6-15]