Social media networking is the latest blessings from web 2.0. From the early days of the web when Usenet groups and other such IRC chat rooms were available and the internet was comprised of mainly text links, it was never considered that social media could be a potential source of marketing for online businesses and organisations. It has become a norm these days foir every business to at least have some decent social media networking. Web 2.0 is quite different from Web 1.0 in a sense that it offers greater opportunities for people to interact ad share their thoughts.
Personal and professional social media has evolved recently including the most popular Facebook, Twitter, LinkedIn and other such sites have regularly gained popularity among the web users mainly for the chances of enhanced interactivity and a greater scope for businesses to reach out to their potential customers. Actually if we take a look at the very idea of social networking, we would come to know of a surprising fact. This surprising fact is that this medium is so popular because the customers can now easily share their views about a specific product and/ or service and can know about the views of others.
Apart from getting to know each other, social media networking servers the basic need of every company. It gives them a personal level of marketing experience where they can not only advertise their products and services but can also know about the user feedback. Think of a social networking site as an open discussion where everyone can join in. This level of freedom was previously imaginable in Web 1.0’s static and stale environment. Let us assume a situation where you are offering a few of the products and services. You can directly create a fan base of followers who will link to you and will automatically cause a media hype about your products and services. To keep your fan base, you can offer them a lot of fun and interactivity so that the word of mouth magic works for you.
Even if you are promoting someone else, you can discuss your activity online and everyone will be pouring in some valuable suggestions from everywhere. If you are running a service, you can maintain a daily activity log keeping every one posted about your daily things and people and other businesses will participate in activities as well. You should not forget the fact that you are not the only one going there for links. If you link with others, others will link to you as well which will cause an inward traffic for you. The interactivity on such social media networking sites can be great. You can get a custom game or useful web application built for your page visitors. If you get successful in engaging your website visitors, they will surely stay on your page and link to it.
Social media websites are also great for opinion making. You can work towards bui8lding the repute of your business and you can even post your associate links and product information there. You can embed advertising in custom downloadable applications on the internet which will help in promoting your products and services well.
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