One of the most common questions I’ve been getting lately is:
How Do I Do SMS Marketing?
How Do I Do Text Message Marketing?
I brought on Postscript SMS Marketing Expert Gerard Pinto to answer your SMS Marketing and Text Message Marketing questions (and more).
This SMS training is focused on everything you need to do and think about for Q4 Black Friday Cyber Monday (BFCM).
Without further ado, let’s dive into the SMS Marketing Tutorial where we’ll cover:
How you can use SMS to engage, delight and incentivize your customers (including promotional, transactional, and conversational SMS messages).
60 day countdown: Get prepared early and elevate your SMS strategy through BFCM.
– Acquire new SMS subscribers early
– Get your SMS subscribers excited for the big event
– Continue to nurture and engage even after sales are over
– Plan on using SMS instead of MMS to avoid deliverability issues
– Most of your competitors will be using strong urgent copy with a direct, straightforward call to action
Focus on SMS Subscriber Growth
– Desktop and Mobile SMS Popups
– Instagram Swipe Up Stories
– Convert your email subscribers
– A/B Test (segments, emojis, send times)
– Add SMS Opt-in at checkout (Shopify and Shopify Plus)
Get your SMS subscribers excited:
– Announce exclusive access for VIP subscribers
– Use campaigns to tease upcoming sales and promotions
Let us know your thoughts in the comments on how you enjoyed this SMS Marketing Training. And please let us know if you have any SMS Marketing or Text Message Marketing questions.
About Postscript:
We believe in putting customers first.
When done right, SMS marketing can be game changing for a brand. But it’s a fine line between success and annoying users.
Preventing the latter is our passion. We help ecommerce brands design and operate SMS programs that keep users engaged and happy while driving substantial new revenue.
You can get a free 30 day trial to Postscript using my link here:
Connect with Gerard on LinkedIn here:
Feel free to email Gerard with any questions: gerard@postscript.io
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