Most yoga studios are located within strip malls and fitness centers, so using storefront signage can be an effective way to advertise. Exciting signs will get the attention of passers-by, and hopefully encourage them to come inside and signup for a class. In addition, using car signs can be beneficial for yoga studios. Though most don’t have an actual fleet vehicle, the employees’ personal vehicles can be used to display car signs and promote the business.
Banner Advertising
Promote your studio’s grand opening, new classes, and special class discounts by using hanging a large vinyl banner over your entrance. Keep your message short and to-the-point, using a single graphic (or two, if necessary) to avoid overpowering the message. Design your banner with an emphasis on the fitness and lean build that a discipline like yoga can provide. Use common yoga poses and tranquil colors intrigue potential students and invite them into your storefront. Keep in mind that the banner needs to be read from a distance, so use contrasting colors and make the text as large as possible.
Window Advertising
There are many different products to use on your yoga studio windows. If you want to cover the windows in their entirety, use one-way vision graphics. This material is perforated and see-through, so you can display a full-color advertisement without limiting the visibility to the outside. Your classes will benefit from the natural light streaming in through the windows, but potential customers will still see what you have to offer. Use vinyl decals for smaller window graphics which list your permanent information (name, class times, etc.), and use window clings (which don’t have adhesive) for temporary promotions.
Mobile Advertising
Although yoga studios generally do not have a company car, employees’ personal cars are often used for running errands and traveling to remote classes. Don’t miss this great opportunity for mobile marketing! Your employees might be concerned about promoting the business on their personal vehicle, so a car magnet is a great choice as it can easily be removed and reapplied. Your magnets should list your studio name, phone number, and website if you have one. If you do have a fleet vehicle or are okay with using more-permanent signage, consider a car window decal on your vehicle’s back window, which offers lots of room to display more-detailed information about your studio.
The point of yoga studio advertising is to identify your business a superior choice for fitness. Building brand recognition and reaching new customers won’t happen overnight, but signs are a great, affordable way to begin the process.
