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Ecom Freedom Shopify Blueprint (Case study of our million dollar store):
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About The Video:
In this mini case-study, Josh (Head Mentor of the EF Shopify Course) breaks down his Facebook Ad Strategy into three main phrases:
Phase one is all about trying to build the foundation and finding audiences. As there’s no data collected at this point, there’s a lot of guesswork here to find winning audiences and combinations. Your ad spend here is pretty low.
Phase two begins when some of your ‘guess work’ audiences from phase 1 are becoming slightly profitable. This phase is all about creative testing – making tweaks to the creative of your ads to unlock winning combos. Finding new hooks, new marketing angles, and testing it on your audience.
This is a time to be patient until you find something that works really well – it’s all about building the foundation.
Phase three begins when your ads start becoming relatively profitable and the ROAS is consistent- then you can ‘graduate’ your winning combinations and start to rapidly scale ad spend.
Josh opens up his own Facebook Ad account and walks you along each of these three phases with examples, specific ad spend/ ROAS numbers, etc.
Timestamps:
00:00 – Dan Introduction
00:34 – Josh Introduction
01:43 – New Ad Account’s Foundations
03:16 – Introduction to The Three Phases of Ad Spend
04:24 – Important Note: Managing Expectations After IOS 14.5
05:06 – How to Be More Successful with Facebook Ads
05:39 – Inside Josh’s Shopify Sales (141k in 3 months)
07:20 – Inside Josh’s Facebook Ad Account – Overview of 3 Phases
07:35 – Phase 1 (November): Audience Testing
08:26 – Phase 2 (December): Creative Testing
09:32 – Introducing Warm/Hot Retargeting (5x Return)
10:25 – Phase 3 (January): Stabilize, Optimize, Scale
11:40 – Warning: Don’t Get Complacent
12:53 – Ad Spend Vs. Revenue Breakdown
15:39 – Josh Outro
17:23 – Dan Outro
18:07 – About Ecom Freedom Shopify Blueprint
18:41 – About Ecom Freedom Shopify Course
Thank you so much for watching! Connect with me on social media using the links below. I’d love to talk to you and get to know you. We’re all on this journey toward freedom together 🙂
My Email: danv@ecomfreedom.com
Instagram:
Call Ecom Freedom at: 1-866-326-6336
