Setting the right KPIs for your mobile marketing campaigns is essential to their success. Without the right metrics in place, you won’t be able to track your progress and determine whether or not your campaigns are meeting your goals.
Some of the most important KPIs to track in mobile marketing include:
1. Number of app downloads/installs
2. Number of active users
3. Percentage of users who return to the app
4. Average session length
5. Percentage of users who make a purchase
6. Average purchase value
7. Percentage of users who refer the app to others
8. Number of push notifications sent
9. Percentage of users who open push notifications
10. Conversion rate from push notification to app download/purchase
