1. Google Search Console: Formerly known as Google Webmaster Tools, this free tool provides valuable insights into how your website is performing in Google search, including visibility, crawl errors, and security issues.
2. Moz: Moz is a comprehensive SEO toolkit that offers everything from keyword research to link analysis. Moz offers a free trial and paid subscription options.
3. SEMrush: SEMrush is a powerful SEO tool that offers a wide range of features, including competitor analysis, backlink tracking, and site audits. SEMrush offers a limited free trial and paid subscription options.
4. Ahrefs: Ahrefs is a powerful backlink analysis tool that offers a wide range of features, including competitor analysis, organic search traffic data, and keyword research. Ahrefs offers a limited free trial and paid subscription options.
5. Raven Tools: Raven Tools is a comprehensive SEO toolkit that offers a wide range of features, including site audits, backlink tracking, and competitor analysis. Raven Tools offers a limited free trial and paid subscription options.
6. Screaming Frog: Screaming Frog is a desktop application that offers a wide range of features for auditing your website, including broken links, duplicate content, and missing titles. Screaming Frog is free for up to 500 URLs.
7. Yoast SEO: Yoast SEO is a WordPress plugin that offers a wide range of features for optimizing your website, including keyword research, XML sitemaps, and breadcrumbs. Yoast SEO is free with a paid upgrade option.
8. Google Analytics: Google Analytics is a free web analytics tool that provides insights into how your website is performing, including website traffic, conversion rates, and engagement data.
9. Google AdWords: Google AdWords is a paid advertising platform that allows you to place ads on Google and millions of other websites across the web. AdWords offers a free trial and paid subscription options.
10. Bing Ads: Bing Ads is Microsoft’s paid advertising platform that allows you to place ads on Bing and millions of other websites across the web. Bing Ads offers a free trial and paid subscription options.
