SEO copywriting tips for Google's Penguin update

Don’t be afraid of Google’s Penguin update! If you’re writing online, here’s what to do. Check out the video + transcript here:

Yes, Google is at it again with yet another update named after a black-and-white animal: the Penguin. And like the Panda update before it, this has site owners scared.

Not to worry! Tune in as Heather discusses SEO content strategy for successfully dealing with the Penguin update – and tips to improve your site’s performance with new content opportunities.

In the end, well written content will prevail, no matter the update Google throws out there.

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