It is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises’ marketing strategies.
In this tutorial, we are going to explain the relationship between SEO and content marketing.
What is Search Engine Optimization (SEO)?
SEO is what businesses do when they want to improve their ranking in search engines.
Historically SEO has a dark side, and many people still think it’s a geek like me sitting in a dark room bashing a keyboard.
We hear about algorithms and keywords, and that’s a part of the process. Google SEO strategy comes from a combination of planning, research, preparation, and optimization. This is an endless loop to build your authority with Google.
There’s another word we hear a lot in the SEO world. Authority is how Google measures your expertise, authoritativeness, and trustworthiness in my world; we call this E-A-T.
What is Content Marketing?
Content Marketing refers to the content generated by a company to attract potential customers, identify leads, and (hopefully) turn them into sales. Content can also be used as a retention strategy for existing customers.
The Buyer’s Journey starts on your website when they enter your funnel.
Stage 1: Top of the funnel
Stage 2: Middle of the funnel
Stage 3: Bottom of the funnel
Why is content marketing important for SEO?
Your business can’t fully reap the rewards of a good marketing campaign without effectively employing SEO and content marketing.
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