Understand the evolution of Social and SEO relationship
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Find out practical ways to make sure your site ranks highly for the keywords your potential customers are looking for!
Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.
