Are you stressed when it comes to where to start your keyword research? Thinking about using SEMRush to speed up your keyword research?
In this video, I’m going to teach you how to use SEMRush keyword research in 2022 to help you discover what longtail keywords to use when creating content, how to pick the best ones and more.
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0:00 – Introduction to SEMRush Keyword Research Tutorial for Beginners
1:15 – What is SEMRush?
SEMRush is a full suite digital marketing tool that you can use for competitive research, keyword research, link building, rank tracking and more.
2:03 – GirlsWhoSTEM.com is the site we go over in our real-world example
3:08 – Filtering features of SEMRush
SEMRush filtering tools are super powerful.
1. Apply using the advanced filters
2. Look for things that fall between the volume of 100 – 1,000
3. Isolate for things that have a keyword difficulty below 80
4. Look for things that only rank in the top 10
5:12 – SERP features of SEMRush
Using the SEMRush search feature is coupled with the advanced filters can be a great way for you to figure out what are the best and most valuable keywords to these competitors. It’s already been validated by these competitors so you know that if you make better content for this and try to outbeat them, that you’re going to get some of their traffic.
6:05 – Keyword Manager overview
You can create keyword lists and put them into the keyword manager. All you need to do is check off the keywords that you want to add to the keyword manager
6:25 – Pages view of organic research
This is super valuable when you’re trying to do any competitive analysis when it comes to keyword research.
7:49 – Top-ranking pages for SEMRush
SEMRush is going to filter all the keywords that a particular page is actually ranking for. It also shows how this page is ranked over time, which is also super cool cause you can potentially tie to any potential algorithm changes that have happened through the years.
10:56 – Reviewing competitors in SEMRush
This will help us keep exploring this niche further and see if we’ve missed any good longtail keyword opportunities at a high level.
12:18 – Jumping into a competitor of GirlsWhoSTEM.com
Here, we cover stemtoyexpert.com.
15:53 – Favorite SERP features
Featured snippet, as well as People Also Ask are specifically my favorite ones. These are the things that are most highly relevant around the buyer’s intent and search intent of people. Whenever you’re on SEMRush, you can just filter by the things that actually fall into People Also Ask. And these are things that can make for potentially great subheaders when you are creating your content.
16:55 – Brainstorming content ideas
If we were that toy maker, what we want to do is think about what sort of content would be helpful for people who’d be searching for these sorts of phrases.
18:38 – Two Big Takeaways to Remember:
1. When you’re doing your keyword research with SEMRush, be exhaustive in your analysis. Look at not only the top ranking post, but the top 5-10 ranking pages.
2. Use advanced filtering features on SEMRush for your keyword research. That’s really where the power of the platform is and what differentiates it from all of the other free tools.
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Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn’t learn in school to help take you from zero to self-starter.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.
