You’ve probably heard it said that the money is in the list. And it’s true. But what’s also true is that the money is in the relationship you have with your list. After all, it’s not just about having a list of people to sell to; it’s about having a list of people who trust you, who like you, and who are interested in what you have to say.
And that’s where selling on the phone comes in.
When you sell on the phone, you’re not just building a list of people to sell to. You’re building a relationship with them. You’re establishing trust and rapport. You’re showing them that you’re a real person who cares about them and their problems.
And when you do that, they’re much more likely to buy from you.
There are a lot of digital marketing and web design companies out there who will try to tell you that selling on the phone is old-fashioned and that it doesn’t work anymore. They’ll tell you that the only way to succeed in business is to use automated systems and impersonal methods like email marketing and social media advertising.
Don’t believe them. Selling on the phone works better than ever before, and it’s a great way to build relationships with your prospects and customers. Here’s why:
When you sell on the phone, you have a conversation with your prospect or customer. That conversation gives you an opportunity to get to know them and understand their needs. It also gives them a chance to get to know you as a person, which builds trust and rapport.
Email marketing and social media advertising are one-way communication channels. They’re great for delivering information, but they don’t allow for two-way interaction between you and your prospects or customers. When you sell on the phone, you can have a real conversation that builds relationships and creates trust.
People buy from people they know, like, and trust. When you sell on the phone, you have an opportunity to create all three of those things with your prospects and customers. Automated systems can never do that.
When you sell on the phone, you can answer objections in real-time and overcome any resistance with your prospect or customer . When someone objects to something via email or social media, there’s really no good way to respond other than writing a generic response that goes out to everyone . When you’re selling on the phone , however ,you can handle objections quickly and easily , without offending anyone . Selling on the phone also allows you to upsell and cross-sell your prospects and customers , which can lead to larger sales . Automated systems can’t do that either . There are a lot of digital marketing companies out there who will try
