Segmentation Strategy For Email Marketing And Personalized Marketing [Examples]

Learn an easy way to automatically segment your audience from your email marketing campaigns. Marketing personalization strategies for automation.

Today, I’m going to break down an easy way to do audience segmentation. This marketing strategy will help you create powerful personalized marketing messages to increase conversions. But, most importantly, it will help you know more about your target audience and buyer personas to go the extra mile.

How To Segment Your Audience On AUTO-PILOT | Top Email Marketing Strategy for Personalized Marketing

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Personalized marketing works. But most marketers often have a hard time creating personalized messages because they don’t have enough customer data.

And, remember, personalized marketing is more than just adding personalization tags to your emails, or even to your personalized videos.

To improve the conversion rates of your emails, personalized videos, and landing pages, you need to go the extra mile and know more about your target audience.

You need to bring it down not only to the buyer persona but especially to what I call the augmented buyer persona.

This will help you increase engagement. This strategy will also help you be more effective than your competitors (they are already doing some kind of personalized marketing!)

No worries.

There is an easy way to know more about your target audience to do personalized marketing the right way.

This applies to customers, leads, and even prospects.

Chances are that you send email marketing campaigns to your marketing and sales leads.

Writing personalized emails and creating personalized video scripts can be challenging if you don’t have enough customer data. So, how can you easily retrieve customer data from inbound leads, customers, and cold prospects?

Simply ask them.

Use the automated emails you send to ask them questions they can easily answer with a simple click.

Whenever they click on an option, they will be tagged by the marketing automation software.

Use specific tags that will help you profile leads and customers on auto-pilot.

I’ve used this method a few times to engage with leads during the sales cycle so that they can tell me more about the current situation, also with leads that request a free trial of Pirsonal, the personalized video marketing software.

It actually works.

Based on their response/click, using email marketing automation and video personalization tools like Pirsonal, you can automatically create personalized messages that address their interest and concerns.

The key to making people react has to do with how much you adapt to their individual context. The more granular you go, the more effective the personalized messages will be.

With this strategy, you can easily create marketing automation workflows. Therefore, you can increase lead engagement and accelerate the sales process.

This approach is good for creating:
– Personalized Emails
– Personalized videos
– Personalized Landing Pages
– Sales call scripts
– CRM data

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00:00 – Introduction
01:15 – Segmentation strategy for email marketing
07:28 – Personalized marketing the right way
07:48 – Augmented buyer persona
08:15 – Auto-tagging technique for email marketing (ActiveCampaign)