What you do not know about search engine marketing could hurt you. You probably know that the industry exits; or maybe not. For new online entrepreneurs, there is much to be learned. But even experienced Web marketers might be interested in updating information the Search Marketing.
To get your site on the first pages of Google or Yahoo, it is important to use various SEM techniques. Search Engine Marketing consists of Pay per click advertising, paid inclusion, and Search Engine Optimization, or SEO. Pay per click ads may generate business, but more often than not, you may be paying for casual clicks by curiosity seekers rather than potential customers. Paid inclusion means you pay the search engine a fee to index your Website address, guaranteeing your site will be listed but not that you will receive any traffic. Additionally, Google, does not utilize this feature.
SEO is the most commonly used form of SEM. Key words frequently used to locate your product are identified and incorporated into the content posted to your Website pages. Newer techniques used in SEO include such things as long tail strategy, link baiting, posting on social networking sites such as MySpace and YouTube, contributing content to reference and index sites like Wikipedia, Digg, and StumbleUpon, etc. Keeping up with the latest strategies for engine marketing takes time. The best way to be assured you are using the latest and greatest is to use a professional service designed specifically for what you are after. As the major search engines update their processes, so will you alter your approach. Primary information will be provided by Search Engine Marketing services, including the key words driving traffic to your site and their counts. SEM services also provide information about alternate techniques used to find your site.
