Make Money Online MOBILE MARKETING Santander UK's CMO on the role of mobile in the bank's marketing strategy

Santander UK's CMO on the role of mobile in the bank's marketing strategy

Keith Moor, CMO at Santander UK, discusses how mobile fits into his marketing strategy and how it differs from more traditional marketing methods.

Tags: customer experience, engage, engagement, hot topics, innovation, Keith Moor, marketing, Mobile, mobile marketing strategy, Online Banking, Santander, syniverse, tech

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Santander UK's CMO on the role of mobile in the bank's marketing strategy

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