Real Estate Listing Marketing Plan – Definitive Guide (2022)



Today we discuss my 20-Step Real Estate Listing Marketing Plan. These are the steps I take on just about every single one of my listings that I take. I do these steps for 3 reasons:

1. To sell my listings faster and for more money than other agents.
2. To generate buyer and seller leads who come across my marketing efforts and don’t have a relationship with an agent.
3. To prove to my sellers that I’m doing everything possible to market their listing and if it hasn’t sold negotiate a price reduction.

Here are the 20 steps:

1. MLS Description
2. Professional HDR Listing Photos
1. Facebook Business Page
1. Reach Ad
2. Share to groups and personal page
2. Instagram
1. Hashtags
3. Send to Email List
1. Agents
2. Clients
3. Leads
4. Blog Post
1. Landing Page
5. Open House Event
1. Knock Doors & Bring Flyers
6. Professional Video
1. YouTube
2. Blog Post
3. Facebook Business Page
1. Video Ad
4. IGTV
7. Google PPC
8. Zillow
1. Swap Photos to high-res
2. Listing Video
1. Premier Agent App
9. Realtor.com
1. Swap Photos to high-res
10. Every Door Direct Mail (EDDM)
1. Postcard Mailers

//WATCH NEXT:
◦ Grow Your Real Estate Business From 0 –
◦ How TO Be Successful in Real Estate Without Cold Calling –
◦ eXp Realty Explained (2020) –

//COME SAY HI!
Blog:
Instagram:

//CONTACT:
Please use this email: kyle@thehandyteam.com
Partner with me at eXp Realty:
In need of a real estate agent (For yourself or as a referral)? Let my team help! I have experienced agents in all 50 US States & Canada. Book a call here:

//TOOLS & SERVICES I USE:
◦ Real Estate Express – Online Real Estate School – (Kyle25 for 25% off)
◦ REDX – Real Estate Prospecting Platform –
◦ Quickbooks – Track Real Estate Finances –
◦ Calendly – Automated Appointment Setting –
◦ SendOutCards – Cards And Gifting Program –
◦ All Things Real Estate – Real Estate Supplies –
◦ TubeBuddy – YouTube Optimization –
◦ Aweber – Email Marketing –
◦ Flick.tech – Instagram Hashtag Tool –
◦ KWFinder – Keyword Research –
◦ Canva – Graphic Design –
◦ Coffee and Contracts – Real Estate Content Templates – (Kyle15 for $15 off)

//FAVORITE REAL ESTATE BOOKS
◦ Your First Year in Real Estate –
◦ Millionaire Real Estate Agent –
◦ The Conversion Code –
◦ Exactly What to Say: For Real Estate Agents –

And make sure you subscribe to my channel!

#kylehandy, #realestatetraining, #realestateagent

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