Real Estate Listing Marketing Plan – Definitive Guide (2022)

Today we discuss my 20-Step Real Estate Listing Marketing Plan. These are the steps I take on just about every single one of my listings that I take. I do these steps for 3 reasons:

1. To sell my listings faster and for more money than other agents.
2. To generate buyer and seller leads who come across my marketing efforts and don’t have a relationship with an agent.
3. To prove to my sellers that I’m doing everything possible to market their listing and if it hasn’t sold negotiate a price reduction.

Here are the 20 steps:

1. MLS Description
2. Professional HDR Listing Photos
1. Facebook Business Page
1. Reach Ad
2. Share to groups and personal page
2. Instagram
1. Hashtags
3. Send to Email List
1. Agents
2. Clients
3. Leads
4. Blog Post
1. Landing Page
5. Open House Event
1. Knock Doors & Bring Flyers
6. Professional Video
1. YouTube
2. Blog Post
3. Facebook Business Page
1. Video Ad
7. Google PPC
8. Zillow
1. Swap Photos to high-res
2. Listing Video
1. Premier Agent App
1. Swap Photos to high-res
10. Every Door Direct Mail (EDDM)
1. Postcard Mailers

◦ Grow Your Real Estate Business From 0 –
◦ How TO Be Successful in Real Estate Without Cold Calling –
◦ eXp Realty Explained (2020) –


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