PlayerUnknown’s Battlegrounds (PUBG) Mobile is a battle royale game developed and published by Tencent Games. The game is based on the PC version of PUBG. PUBG Mobile was released for Android and iOS devices in March 2018.
In a little over a month since its release, PUBG Mobile has achieved over 100 million downloads, making it one of the most popular mobile games in the world.
To capitalize on the game’s popularity, Tencent Games has launched a massive influencer marketing campaign in the Middle East and North Africa (MENA).
The campaign kicked off with a launch event in Dubai, which was attended by popular regional influencers, including Ahmad Al-Najjar, Mohamed Salah, and Rashed Belhasa.
Tencent Games has also partnered with major regional media outlets, including Al Arabiya, MBC, and OSN, to promote the game.
The campaign has been a massive success, with PUBG Mobile becoming one of the most talked about topics on social media in the region.
The game has also been featured in regional news outlets, with many journalists and commentators praising it for its addictive gameplay and high-quality graphics.
With the massive success of PUBG Mobile in the MENA region, it is likely that the game will continue to grow in popularity, and Tencent Games will continue to invest in its marketing campaign.
