As you may have already learned, in order to have more customers you must first have more searchers coming into your webpage. To do that you must have high ranking which you achieve through Search Engine Optimization. There are many techniques to getting the high ranking that you seek, however, having the right keywords properly inserted into your website will bring the best results. The first step to building a high ranked website is keywords and content. There are many professionals out there called SEO Consultants that can increase the ranking of your website through various SEO techniques. However, you may choose to either do the research on your own and increase your ranking by yourself.
There are various parts of a webpage that its important to use your keywords. The title page, or tag, being the first and most important. When someone finds your website in a search engine, your tag will be what comes up as the title to your entire website. The title shouldn’t be more than 6-7 words long, and should have the keyword somewhere in the beginning. The URL is also a key point to have a keyword. Along with URLs and titles, the headings, or tags such as or, are good to be composed with keywords. Make sure that the keywords used are discussed in the content in the webpage or text they pertain to.
Density is important in a website point to pay attention to. With major keywords you shouldn’t have more than 3-7% density and 1-2% for minor keywords. If you see that your density is near or over 10% review your website as that’s considered keyword stuffing and you risk getting your website removed from the search engine. You can check your density at different online tools.
Another place you have to input your keywords is in the Anchor Text. These are basically links, whether within your website or to inbound websites. It’s basically text that if you click on it has a hidden URL that takes you to a different website or webpage. Make sure that keywords are used properly and pertain to the webpage that it leads to. Also, make sure that the inbound links to your website are appropriate, a way to check that is by going to different online tools Having the proper keywords in the beginning of a document, or text on your website, is not as important as the above points, however, it can have an effect on your ranking. Keep in mind that the beginning of a document isn’t always the first paragraph if you use tables, sometimes it can be in the second or even halfway down a page. Also of the same importance are keywords in tags, which are basically alternative text, primarily used for images. Since web crawlers cannot read images, it’s good to input the necessary description using the proper keywords in the tag of the image.
Although metatags are not important for Google anymore, they still make a difference for Yahoo and Bing. Make sure that they are filled out properly and have the right keywords if you are optimizing for either of the two search engines. However, even if you are not it wouldn’t hurt your ranking in Google if you had them filled in anyway. Keyword Proximity is also good practice, it’s basically how close keywords are to each other. It’s good to have one right after the other, especially if it creates a phrase. A keyword d phrase is basically what it sounds like, instead of a searcher plugging in only one word, a phrase is two or more words. Keep in mind that some keyword phrases are best utilized individually. That must be determined depending on the keyword and which is searched more.
As everyone focuses on having the primary keywords they often forget about the secondary keywords. These keywords further break down a keyword to specifics, such as location or specific product. There will be less traffic, but it will be more specific and better targeted. Synonyms are also a great way to get higher ranking and more searchers as most search engines in English pull up synonyms as well when a search for a certain word is made. However, if your website is not in English it’s a bit of a waste of time.
There are many words in the English language that are easily misspelled, and if you know the common misspellings or certain words that have alternative spellings you can apply that to your website for better ratings. However, keep in mind that it’s not very attractive to have misspelled words in your content, so, if you choose to use this method, plug these keywords in the metatags. The practice of Dilution will only have a negative effect of your website. This is basically having many unrelated keywords in one place, hence making your primary keywords disappear, the same applies to keyword stuffing, which is basically a 10% or more keyword density which could possibly get your website removed from a search engine.
It’s important that you know how to apply the keywords you want to use in your website as it will make all the difference in your ranking. With good Search Engine Optimization and proper use of keywords a websites ranking can go up drastically and bring in far more searchers and possibly customers. If you don’t know how to apply the above techniques to your website it’s important to hire an SEO Consultant that will help you utilize your keywords properly.
