Make Money Online PPC PPC or SEO? This is a great debate and I'm going to break down the pros and cons with each.

PPC or SEO? This is a great debate and I'm going to break down the pros and cons with each.

PPC or SEO? This is a great debate and I'm going to break down the pros and cons with each. post thumbnail image


PPC or SEO: Which is better for your business?

The answer to this question depends on a number of factors, including your business goals, budget, and the products or services you offer. In general, though, most businesses will see better results from SEO than from PPC. Here's a look at the pros and cons of each approach:

SEO Pros:
– More leads: Studies show that SEO generates more leads than PPC. One study found that while PPC generated 33% more leads than SEO in the short term, SEO generated nearly double the leads after six months.

– Cost-effective: Once you've achieved good rankings, your traffic will continue to come in at no additional cost. With PPC, on the other hand, you'll need to keep paying for ads in order to maintain your traffic levels.

– More click-throughs: People are more likely to click on a organic result than an ad. In fact, one study found that 71.33% of searchers clicked on a organic result, while only 2.96% clicked on an ad.

SEO Cons:
– Takes time to produce results: It can take months (or even longer) to achieve good rankings with SEO. With PPC, on the other hand, you can start getting traffic as soon as your ads go live.

PPC Pros:
– Quick results: Unlike SEO, which can take months to produce results, PPC can generate traffic almost immediately. This makes it ideal for businesses that need to quickly generate leads or sales.

– More control over traffic: With PPC, you have more control over who sees your ads and when they see them. This allows you to fine-tune your campaigns for maximum effectiveness.

PPC Cons:
– More expensive: In general, PPC costs more per lead than SEO. This is because you’re essentially paying for each click on your ad.

– Requires ongoing investment: Once your PPC campaign ends, so does your traffic unless you invest in another campaign

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