Are you a plumbing or HVAC contractor looking to maximize your lead flow? If so, then consider using Google AdWords to market your business. AdWords is a powerful marketing tool that can help you reach new customers and grow your business.
When using AdWords, it is important to understand how the system works and how to maximize your budget so that you get the most leads possible. Here are some tips on how to use AdWords for plumbing and HVAC contractors:
1. Use keyword specific campaigns
When creating your campaign, make sure to target keywords that are relevant to your business. For example, if you are a plumbing contractor, then target keywords such as “plumbing services” or “plumbers near me”. This will ensure that your ad is shown to people who are actually searching for plumbing services.
2. Target your location
Another great way to use AdWords is by targeting people in your specific service area. This ensures that your ad is only shown to people who are looking for services in your area. To do this, simply create a campaign and select the “location” option. Then, add in the cities or zip codes that you want to target.
3. Set a budget and bid wisely
When it comes to AdWords, you will need to set a budget for your campaign. The amount that you spend will depend on how much you are willing to pay per lead. It is important to remember that you do not have to spend a lot of money on AdWords in order to get results. In fact, many businesses find success by only spending a few dollars per day on their campaigns.
4. Use negative keywords
One way to make sure that your ad is not shown to irrelevant people is by using negative keywords. Negative keywords are words or phrases that you do not want your ad to show up for. For example, if you are a plumbing contractor who only provides services in Los Angeles, then you would add “New York” as a negative keyword so that people searching for plumbers in New York will not see your ad. Adding negative keywords ensures that only relevant people see your ad which can help improve your click-through rate (CTR) and quality score (QS).
