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Having trouble getting people to open your emails?
Can’t seem to figure out what the problem is?
Not sure what else to do…
You keep writing catchy subject lines… Each loaded with more intrigue than the last…
But sometimes intrigue doesn’t get the job done…
That’s why you’ve gotta tease the benefit from the start…
Remember… WIIFM! (What’s In It For Me)
The reader has to want what you’ve got… without having to think about it…
They don’t want to work for the answer…
Or have to figure out what you’re trying to say.
That’s why relying on intrigue alone can cost you (literally) EVERYTHING…
This is called “Poor Man’s Intrigue” and it is a copywriter killer.
I go more in-depth on this subject in today’s video.
#copysquad #subjectline #emailcopywriting
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