What is Pay Per Click (PPC) Marketing?
PPC marketing is a form of online advertising where businesses pay a publisher (like Google AdWords or Facebook Ads) each time one of their ads is clicked. PPC is a great way to get your business in front of potential customers who are actively searching for your products or services.
How Does PPC Work?
When you create a PPC campaign, you’ll choose a few keywords that you’d like your ad to show up for. When someone searches for one of your keywords, your ad will appear next to the search results. When someone clicks on your ad, you’ll pay the publisher a pre-determined amount.
Why Use PPC?
PPC is a great way to get your business in front of potential customers who are actively searching for your products or services. PPC is also a great way to test out different keywords and see which ones generate the most clicks.
How Much Does PPC Cost?
The cost of PPC varies depending on the publisher you’re working with and the keywords you’re targeting. Typically, you’ll pay a few cents per click.
How Do I Get Started With PPC?
To get started with PPC, you’ll need to create a campaign with a publisher like Google AdWords or Facebook Ads. You’ll then need to choose a few keywords that you’d like your ad to show up for.
