Make Money Online COPYWRITING PAS Formula For B2B Copywriting Course | Best B2B Copywriting Formula PAS In 2021

PAS Formula For B2B Copywriting Course | Best B2B Copywriting Formula PAS In 2021

PAS Formula For B2B Copywriting Course | Best B2B Copywriting Formula PAS In 2021 post thumbnail image


When it comes to B2B copywriting, the P.A.S. formula is still the gold standard.

This simple, yet effective copywriting formula was first introduced by copywriting legend Gary Halbert and has been used by some of the most successful B2B companies to write persuasive, compelling copy that sells.

In this article, we’ll take a closer look at the P.A.S. formula and how you can use it to create B2B copy that gets results.

What is the P.A.S. Formula?

P.A.S stands for Problem, Agitate, Solve and is a framework that you can use to structure your B2B copywriting in a way that address the main concerns of your audience.

Here’s a more detailed breakdown of each component of the PAS formula:

Problem: The first step is to identify the problem that your product or service solves. This is usually done in the form of a question that your target audience is likely to be searching for an answer to online.

For example: “Are you struggling to generate leads from your website?” or “Do you want to increase sales without increasing your marketing budget?”

Agitate: Once you’ve identified the problem, the next step is to ‘agitate’ it by making it clear why this problem is important and why it needs to be solved urgently. This is usually done by highlighting the negative consequences of not solving the problem.

For example: “If you don’t solve this problem quickly, you’ll miss out on valuable leads and sales opportunities.” or “If this problem isn’t solved soon, it could damage your business reputation.” Solve: The third step is to provide a solution to the problem that you’ve identified and agitate

Related Post