Paid Traffic, PPC, Solo and Banner Ads are a dime a dozen these days. But what are they? How do you use them? What are the benefits and risks?
Paid traffic refers to any type of advertising that requires payment in order to reach its target audience. This can include paid search engine marketing (SEM), display advertising, and even email marketing.
PPC, or pay-per-click, is a type of paid traffic where advertisers only pay when someone clicks on their ad. This is opposed to other forms of paid traffic where you may pay for impressions (CPM) or for every thousand views (CPC).
Solo ads are another form of paid traffic, but in this case, you’re paying to have your ad placed on someone else’s website or email list. This can be a great way to reach a new audience or to get your message in front of people who are already interested in what you have to offer.
Banner ads are another common form of paid traffic. These are the ads you see on websites that are typically placed along the top or sides of the page. Banner ads can be effective if they’re placed on high-traffic websites that are relevant to your target audience.
