Organic traffic is the lifeblood of many websites. It’s free, it’s targeted, and it converts well if you have a solid strategy in place.
But what is an “organic traffic strategy?” And how can you make sure that Google loves your website as much as you do?
In this article, we’ll explore what organic traffic is, how to get more of it, and some tips and tricks for converting it into paying customers or subscribers.
What Is Organic Traffic?
Organic traffic is the term used to describe visitors who come to your website from a search engine such as Google, Yahoo, or Bing. These visitors have found your website through an organic search, meaning they were not directed there through paid advertising (like Google AdWords or Facebook Ads).
Organic traffic is different from other types of traffic because it is highly targeted. People who are searching for something on a search engine are already interested in what you have to offer. They just need to find your website in the sea of results. That’s where a solid organic traffic strategy comes in.
How To Get More Organic Traffic To Your Website?
There are two main ways to get more organic traffic: optimization and backlinks. Let’s take a closer look at each one:
1) Optimization
Search engine optimization (SEO) is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for something related to your business or website.
There are many different factors that go into SEO, but some of the most important ones include:
– Title tags and meta descriptions
– Heading tags (H1, H2, H3)
– Keywords
– Content
– Image alt text
– Site speed
– Mobile-friendliness
– schema markup
A solid SEO strategy will take all of these factors into account and work to improve your website in each one. This can be a lot of work, but it’s worth it if you want to get more organic traffic. You can either do this yourself or hire an SEO expert to help you out.
2) Backlinks
Backlinks are links from other websites to yours. They act as votes of confidence from these other websites and help improve your website’s ranking in SERPs . The more high-quality backlinks you have pointing to your site, the better. But beware: low-quality backlinks can actually hurt your ranking . So focus on getting backlinks from reputable sites that are relevant to yours . You can get backlinks by guest posting on other blogs, being featured in press articles , or by simply reaching out and asking people to link to your site . Again, building up backlinks takes time and effort , but it’s worth it if you want more organic traffic .
