In this episode, I had the honour to chat with Lean Fernandez, a Digital Marketing Specialist and a freelancer for over 10 years who focuses on Social Media Marketing.
Lean is a nurse by profession but chose the freelancing world. She helps health, wellness, and fitness coaches generate more leads and memberships through Facebook ads, sales funnels, and email marketing.
This is probably my favourite topic to date as we talked about the Digital Marketing world and how the landscape changed in over 10 years.
We deconstructed why you shouldn’t call yourself an expert, why you need to put your eggs on different baskets, how to balance the freelancing life and being a mom PLUS Lean shared her one client acquisition strategy that she swears by wholeheartedly!
Connect with Lean on Facebook and Instagram @leanfern
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