Thomas Jefferson, the writer of the declaration of Independence said. “The most valuable of all talents is that of never using two words, when one will do.” This is especially true when it comes to writing content that you intend to monetize on the Internet.
Several decades ago, before the Internet was even a word. The public as a whole faced far fewer distractions. There were no cell phones, laptops or mp3 players, and media was consolidated to just a handful of radio and television stations in most cities. From an advertising perspective, it was much easier in those days to corner a market and dominate it.
The advertising platforms of today are far more fluid. The Internet for one, is in constant motion. Highly evolved, but in regards to advertising, definitely over-communicated. Making money online for countless people is one of the greatest challenges they will ever face. To be successful at it, demonstrating the ability to employ a perspective that untold numbers fail to understand becomes necessary.
Writing ads that motivate the mind requires a certain “thinking out of the box.” Concentrate on using fewer words. Imagine a billboard on the side of the highway. Never more than eight words. A calculated equation based on the amount of time a driver can safely take his or her eyes off the road. How much time will a prospect spend reading your content depends on exactly how long you can hold their attention. The fewer the words, the greater the impact made on the readers mind. This is a truth that is solid.
In addition to the above mentioned, shorter words are more effective than longer words. If you think about it, the solitary goal of words is to communicate meaning. It is imperative that you never lose sight of that idea.
Throw in to many words and you will plug up the ears, and tangle the brain. People write ads that are far too long because they are simply too lazy to compress them. Lengthy ads are the result of a writer who is afraid to leave anything out. We tend to cloud our word pictures with so many unnecessary fillers that it is difficult for the reader to grasp the actual meaning implied.
Here’s a helpful list of ideas that if applied, will positively magnetize your writing skills.
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Writing Effective Headlines
- Shorter is Better.
- Make your words bounce in a way that tickles the tongue.
- Employ Rhythm to your writing.
- An emphasis on verbs, and purpose driven nouns creates a powerful impact.
- Direct “to the point” focus grabs attention.
- Failing to write persuasive headlines effects your earning potential.
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An Article Writing Quickie
- Make your headlines explosive and sticky.
- Never write to yourself, see through the eyes of the intended audience, and deliver.
- Research upfront, keywords and relevant keyword search terms related to your industry.
- Keep a dictionary near you at all times.
- Always check for spelling and grammar errors before submitting your work.
- It is best to have someone other than yourself proof read your content.
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For all who wish to improve their computer skills online, these sites offer fantastic learning opportunities.
- Go to LVS Online and enroll in their virtual school of learning. Get educated from the comfort of home. At only $25.00 per class. It is worth a look. I am currently in the intermediate web building class. I recommend this site to anyone who wants to improve their money making skills.
- Take a look at the cool writing aid software that Whitesmoke has to offer the community. I have no affiliation with the company other than being very satisfied with the products they offer.
