Niche SEO Reselling is a way of signing up SEO clients in a very organized manner where a reseller focuses on a specific niche and target market to avoid having divided and distracted business attention. This process was introduced to the market during the reselling boom several years ago.
Losing focus is every newbie SEO Reseller’s problem today. Beginners tend to target and get clients in an unruly and quantitative manner because they are too overwhelmed by SEO reselling capability to deliver success, a very plausible reason behind the large number of aspiring and newbie resellers who quit every day because of their unstructured way of SEO reselling.
Know what you want, your expertise
Choosing a niche close to your heart is actually the most important part and the best way to start a niche-based SEO Reselling business. Your love and interest for the business will serve as a driving force in achieving success and an inspiration to continue the business despite hardships and failures. Do not pick a niche just because it has strong public demand and reasonable initial income.
Learn your chosen niche
Once you’ve chosen a desired niche, what you need to do is learn and study it. You have to conduct personal research about it, its terminologies, rudiments, and even history. This will give you the foundation you need to understand your future business. Web research is good, but delving into physical details is even better. If you are serious about reselling, you can visit your target niche’s offices to learn the business. Conducting interviews and on-site research are also an effective way to understand your niche.
Decide where to focus, refine your choice
Niche reselling goes on further; deciding on what niche to pursue is just the beginning. You also have to focus on a specific target market (location, gender, age bracket) to refine your choice. For example, in my company, my first SEO reseller focused only on prospecting pediatric hospitals in Arizona; my second business partner focused on shoe manufacturing business in Orange County, Florida; and there was one who sold carpentry tools specifically for licensed carpenters in Salt Lake City Utah.
Focus on your chosen niche
Focusing on a specific niche is necessary especially if you are just starting the business. Some SEO providers do not allow their SEO Resellers to have multiple niches on their ‘target’s list’. Focusing on multiple niches is like selling two different products to two different target markets at the same time. In fact, learning two or more different niches at one time is no joke. There are real accounts of some aspiring resellers quitting early because of it, as they felt it was too much for beginners like them to handle.
Unfocused reselling causes distractions and diversion, a problem very common to unsuccessful resellers today.
