Learn how to easily identify problems in your Amazon PPC campaigns using a powerful new tool from Sellics called Benchmarker. Benchmarker uses real Amazon PPC data from you and your competitors to generate an easy to understand report so you can identify where you need to optimize and improve your Amazon PPC campaigns and product listings. Benchmarker will help you to save time and money when optimizing your Amazon PPC campaigns so you can sell more products on Amazon.
00:00 Introduction
00:36 Amazon PPC Reports
01:21 Benchmaker Tool
02:00 Ad Format Summary
03:31 Key Performance Indicators
04:03 Click-Through Rate
05:58 Cost Per Click
06:38 Advertising Cost of Sale (ACoS)
08:56 Conversion Rate
09:56 Product Analysis
11:58 Optimizing PPC Campaigns
14:26 How to Access Benchmarker Tool
Sellics Benchmarker Tool
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