[NA] Amazon Advertising | Negative Keywords

When it comes to Amazon Advertising, many brands and businesses make the mistake of not utilizing negative keywords. By not incorporating negative keywords into your campaigns, you are missing out on a crucial step that can help you save money and improve your ad performance.

What Are Negative Keywords?

In short, negative keywords are words or phrases that you add to your campaigns so that your ad will not show up when people search for those terms. For example, if you are selling women’s clothing, you would want to add negative keywords such as “men” “boy” and “ children” so that your ad does not show up when someone searches for those terms.

Why Are Negative Keywords Important?

There are two main reasons why negative keywords are important for Amazon Advertising. The first reason is that it can help you save money. If you are not utilizing negative keywords and your ad is showing up for irrelevant searches, you are wasting money on clicks that will never convert into a sale.

The second reason why negative keywords are important is that it can improve your ad performance. If your ad is relevant to the searcher’s query, they are more likely to click on it which can lead to a conversion. However, if your ad is not relevant, the searcher is less likely to click on it which can lead to a higher bounce rate and a lower quality score.

How To Find Negative Keywords?

There are a few different ways that you can find negative keywords for your Amazon Advertising campaigns. The first way is to use the Amazon Keyword Tool. This tool allows you to research relevant keywords for your products and also see which words or phrases people are using to search for products like yours. Based on this data, you can add negative keywords to your campaigns so that your ad will not show up for irrelevant searches.

Another way to find negative keywords is by using Amazon PPC reporting tools such as AMZTracker or Sellics. These tools allow you to see which queries your ad is showing up for and how often people are clicking on it. Based on this data, you can add relevant negative keywords to your campaigns so that your ad will not show up for irrelevant searches.