Mobile Marketing: From Impressions to Expressions Why Great Content Alone Won't Impact Business

Great content is just the opening bid for truly effective mobile marketing. Consumers must be inspired to take action, and marketers must be ready to respond and guide simple impressions to complex, enduring and profitable relationships. This session explores the role of mobile in an already complex marketing environment. Join us as we explore how to reach and captivate mobile consumers, and turn them into loyal followers.

Also, join us on Wednesday, November 9, from 10:15 – 11:15 am in the Expo Theater in the middle of the far left side of the Expo Floor for the Marketing Masters: Mobile Marketing Exhibit Hall Theater Presentation, where leading mobile marketing exhibitors will showcase their products and services. This is a continuation of the Mobile Marketing Masters conference series.

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