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9 ADVANTAGES MOBILE MARKETING COMPANIES:
The main tasks that are performed through our mobile phones are: telephone calls, sending SMS, checking email, finding information, take pictures, access to social networks, etc … every one of them can be used to help a marketing strategy.
Low cost
Mobile marketing allows campaigns to reach potential customers at lower costs for businesses, especially if they are compared with other advertising methods such as TV, radio, etc … this is because all possibilities as: email marketing (each time the opening percentage is higher from mobile devices and this is an effective and economical method), daily connection to social networks, SMS (with well below the cost of advertising spot, sending mail advertising, ), etc.
Immediacy to reach the potential customer.
This is one of the most compelling advantages, thanks to portable devices, leading our beloved smartphone, companies can reach almost immediately to the target, sending SMS and emails are real-time and often have an almost immediate opening (mainly SMS). This means that companies implementing mobile marketing strategies and become more competitive is because mobile devices are our faithful friends and accompany us everywhere.
It allows interaction with customers.
With the ability to connect practically continuously in social networks, allows companies to provide information to customers about their products, brands, services … and get almost instant feedback (mobile we took over at anytime, anywhere, allowing you to see instantly publications have been done) customers, creating a company-client, and vice versa, which helps improve the relationship, build trust, customer loyalty, interaction etc.
Custom:
Today, as I said earlier, not worth to advertising campaigns in general; what really makes the difference is that companies go directly to us, which makes us feel somehow more ‘special’ way, which really care to know and please us, this generates confidence in the brand … and what better media, the mobile phone, to perform this marketing strategy; SMS by sending personalized customer data or e-mail addressed directly to the receiver, talking to him and not to the general public, this creates a greater impact to the receiver and making this the best way.
High reach:
According to an article 20minutos.es “Spain leads Europe in the use of smartphones with a 66% penetration rate,” “Video consumption on mobile devices has grown 400% in just two years,” according to a study Ooyala (specializing in video content company), more than 86% access the Internet from your mobile (annual survey IAB Mobile Marketing Spain, 2013), etc. this means that using mobile marketing campaigns you can get a high reach, is a massive diffusion method that leads to a large crowd of people.
Is a readily measurable marketing strategy:
The data that we can provide mobile marketing can be measured in real time, open rate of emails and SMS, number of downloads from the App, level of interaction in social networks, etc … this allows control at the same time it takes out campaign, its effectiveness and development, so that if something goes wrong can be modified and corrected immediately.
Allow Geolocation:
Thanks to mobile technology companies can learn (if we want to, of course) where we are at all times, this allows them to send offers just when we passed near their stores (for example), another advantage of this It is that through our smartphones can know at any time that businesses, hotels, restaurants, shops, etc, we have around us … among other things.
Viral.
Most receive information or advertising that is stored in our devices and through them we can share with other contacts, social networks via email, WhatsApp, etc. which helps to achieve the campaign go viral and reach more people, expanding its outreach.
In conclusion, the evolution of mobile technology has opened many doors and offers a wide range of possibilities for companies, they should give due importance to mobile marketing, make the most possible, adapt their websites to be seen by devices smaller (to make it easier to navigate through mobile devices in use today), would also create a great mobile app, and that most users prefer to connect via an App that through web is easier, usable, fast, comfortable and fun.
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