The biggest MLM training secret is not really a secret. It is just forgotten in the rush to do so many tasks in your business. Master the skills of great copywriting. Your leads and prospects do not know what to do or where to go without good copy. It is what compels them to click on your link or opt-in on your capture page or buy your product. You need to always be looking at what your competitors are doing with their copy. You should be swiping from the best. I’m not saying copy it exactly, but you can use it as inspiration for your own copy. Here are 5 tips that form the profit formula when you are writing your copy.
- Be Emotionally Compelling: Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just fine. Show them empathy, caring, and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
- Learn to write great headlines: This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer’s attention. Look at advertising headlines in major magazines. A good headline can result in 8-10 times more sales than an average headline.
- Use magic words not tragic words: Use words like “Amazing, discover, breakthrough, free, happy, money, you, yes, incredible, and others. Magic words positively pre-dispose people to your message. Don’t overuse but don’t underestimate how far a little hype can go. Also, use vocabulary at an eighth grade level or less.
- Ask Questions: Questions draw readers in and make them get involved. The smart money is on asking only questions you know will get a “yes” answer. Get potential customers in the habit of saying yes so when you ask them to buy they are positively prone to say yes again.
- Write to One Individual Reader: Address your copy to one person. “You” not “the public” or the mythical “they”. You’ll create a more personal relationship. People buy more from people they feel they have a relationship with.
Copywriting is MLM training secret of Top Earners. You have probably focused on traffic and leads, but you will get very little without good copywriting. Don’t forget to keep copies of ads that move you to take action. If if woks on you it will work on others. Write several variations of the same ad with multiple headlines. This way you can split test your ads and see which gets the best response. Keeping these 5 tips, of the profit formula system, in mind you will find your copy converting better for your MLM business while spending the same amount of money. That will certainly boost your ROI (Return-On-Investment)
