At this Marketing Masterclass webinar, we discuss ‘Why CPD should be part of your marketing strategy’. Our research shows that within 12 months of doing a provider’s CPD, 58% of specifiers reported that they went on to specify one or more of their products.
Joni Tyler (Head of RIBA CPD) and Robin Cordy (NBS Marketing Director) discuss the range of benefits of providing CPD to specifiers – from increasing brand awareness and positioning your business as a team of experts to getting your products in front of your target audience.
You’ll also hear from Andy Sivell, Founder of marketing agency Working Titles, who creates CPD materials for manufacturers, and also works with us on producing RIBA CPD Showcase, which drives awareness of RIBA CPD providers. He’ll share what he’s learnt about creating content that turns attendees into leads.
