Join Robin Cordy (Marketing Director at NBS), Lee Jones (Head of Manufacturer Solutions at NBS) and Andy Lambert (Director of Growth at ContentCal) as they talk through the specification-marketing cycle for construction, and how manufacturers can create a strategy that helps them to reach specifiers at all stages of the product selection process.
They will discuss the tactics, insights and tools that can be employed to take a fully integrated digital marketing approach that ultimately helps manufacturers to get their products specified.
