Even though, according to the U.S. Government, over 80,000,000 Americans are looking for opportunities to start a home based business, many of those businesses will fail due to a lack of marketing knowledge. The greatest product in the world doesn’t become a profit center until someone buys it – and if people don’t know about a product or service, they can’t become customers.
Marketing has many arms and can be as simple as inserts, fax broadcasting, postcards, ads and emails. And with the onset of the worldwide web and websites, marketing now has a score of new opportunities to drive business to websites and ultimately to products or services.
One of the companies offering online business opportunities is The Fast Score System that specializes in credit repair information. Understanding the high percentage of businesses that fail because of a lack of marketing, the company provides marketing information, training and business building techniques as a part of their package. They have created The Fast Score System Marketing Manual which offers step-by-step instructions, marketing tools, completely pre-written advertising and tips on what to do and how to do it to build a thriving business.
Along with the marketing manual, The Fast Score System provides bonus training tools that help their business owners learn how to:
o Get their internet ads to show up on the Google front page within 10 minutes of placing the ad
o Build their business using Craigslist
o Generate high volumes of traffic to their websites
o Write emails that motivate and sell
o Build a list of “loyal followers”
o Use pre-existing social networks to produce an increase in brand awareness
o Use social media such as Facebook and Twitter to get thousands of visitors to their websites
The most important tool for online marketing is a website that is personalized to let the consumer get to know the business owner. Even in this day of high technology, customers still buy from people they know and like, so a “cookie cutter” website isn’t enough. Learning “personal branding” is a skill that is essential in turning the visitors to websites into buyers and then into loyal customers.
Armed with marketing knowledge and tools, along with a member-only training website, business owners have a higher success ratio than those who enter the home based business realm without understanding all of the facets that go into creating a successful enterprise. Buying an online business is just the first step – to ensure success, it must be followed up with a strong marketing plan that brings the product or service to the target market. Marketing knowledge and training is an essential part of making that happen.
