Marketing Automation and Learning Content Personalization for Course Creators – Episode 204 LMScast



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Spencer Forman of WP Automation Lab joins us on this episode of the LMScast podcast with Chris Badgett of LifterLMS to discuss marketing automation and learning personalization for course creators. Chris and Spencer dive into how you can integrate your WordPress website with outside tools to convert prospects into paying customers.

Marketing automation concerns itself with exclusively the top of your sales funnel to the bottom of the funnel for new prospects. Spencer and Chris dive into exactly what this means for your LifterLMS site and how these tools can be integrated with WordPress to create a personalized and engaging experience for potential customers.

There are many different aspects to a successful online course site. Social media interaction, email engagements, and gamification are just some parts of a membership ecosystem that can be integrated with a CRM, apart from the content itself. Chris and Spencer talk about the various pieces of an online course site and how you can integrate them together with automation tools.

Spencer has been working as a WordPress consultant for a while, and he has learned that perhaps the simplest way to find success as an entrepreneur is to start as a consultant and talk to people and find out what their greatest pain point is and offer them a solution that highlights one key benefit that will solve their problem.

To learn more about Spencer Forman and WP Automation Lab head to and you can find him on Twitter at @WPLaunchify.

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